Re-Engagement Flows
Sending a 15% off coupon to everyone who has not bought in 90 days is not a re-engagement strategy. It is a margin giveaway.
Here is what most brands call re-engagement: blast a discount to everyone who has not purchased recently. Some people buy. Most do not. The ones who buy were probably going to buy anyway — you just gave them a discount they did not need. The ones who do not buy are now trained to wait for the next discount email. Nobody wins.
Real re-engagement is a system, not a blast. It starts with understanding why customers lapse. Some bought a gift and were never your target customer. Some had a bad experience. Some got busy and forgot about you. Some found a competitor. Each group needs a different approach.
We build re-engagement systems in Klaviyo that identify at-risk customers before they fully churn, segment them by lapse reason, and deploy different strategies for each group. Value reminders for the forgetful. Product education for the uncertain. Social proof for the skeptical. An exclusive offer as the last resort — not the first.
The result: 15-25% of lapsing customers recovered, with an average recovery cost 70% lower than new customer acquisition.
15-25%
Lapsing Customers Recovered
70%
Lower Cost vs. Acquisition
150+
Brands Managed
Gold
Klaviyo Partner
Sound familiar?
- Re-engagement strategy is a single discount email sent quarterly to unengaged subscribers
- No segmentation of lapsing customers — everyone gets the same generic win-back offer
- At-risk customers are not identified until after they have stopped buying entirely
- Discount-first approach is eroding margins without improving reactivation rates
- No measurement of which win-back tactics actually drive purchases vs. which just give away margin
Re-engagement done wrong costs you money twice: once on the discount, and again on the devalued brand perception it creates.
What we do for Global brands
Early lapse detection
Klaviyo segments that identify at-risk customers based on declining engagement, missed expected purchase dates, and reduced site activity — before they fully churn.
Reason-based segmentation
Lapsing customers segmented by likely reason: one-time gift buyer, bad experience (returns/complaints), competitor switch signals, or simple forgetfulness. Each gets a different strategy.
Multi-stage win-back sequence
Stage 1: value reminder (what they are missing). Stage 2: social proof (what other customers love). Stage 3: product education (what is new). Stage 4: exclusive offer (last resort only). Escalating strategy, not lead-with-discount.
Recovery attribution
Every reactivated customer tracked. Recovery cost calculated. Lifetime value of reactivated customers measured. You know exactly what re-engagement is worth.
How we work
Lapse analysis
We analyze your customer data to understand lapse patterns — when customers typically churn, what signals precede lapsing, and what percentage are recoverable.
Re-engagement architecture
Multi-stage win-back system designed with reason-based segments, escalating tactics, and proper timing. Discount is the last resort, not the first step.
Build and launch
Segments, flows, and email content built in Klaviyo. At-risk detection activated. Win-back sequences running within 2-3 weeks.
Measure and optimize
Recovery rate tracked by segment and stage. Cost per recovery calculated. Tactics refined based on which approaches work for each customer segment.
Why Global brands trust us
As a Klaviyo Gold Partner, we have built re-engagement systems for 150+ eCommerce brands. Our approach recovers 15-25% of lapsing customers at 70% lower cost than new acquisition because we reach them before they fully churn.
Questions our best clients asked first
Win customers back before they leave
Free re-engagement audit. We will analyze your lapse patterns, identify the recoverable customers, and show you what a proper win-back system looks like — without leading with discounts.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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