An Augusta service company was spending $10K/month on Google Ads targeting "cybersecurity services." Problem: half the clicks were from job seekers looking for cybersecurity careers, not companies looking to hire cybersecurity firms. Wrong audience. Wasted budget.

Augusta's defense and cybersecurity economy creates unique ad challenges. Keywords overlap between hiring, services, education, and contracting. Without precise negative keywords and audience targeting, you pay for clicks from job seekers, students, and competitors — none of whom will ever buy.

We rebuilt the account with military-precision targeting. Negative keywords for careers, training, education, and certifications. Audience layers filtering for company size and decision-maker roles. Geographic targeting aligned with actual contract service areas. CPC stayed similar. Conversion rate tripled because every click came from a potential buyer.

GOSH Digital manages paid media for Augusta businesses with that precision. 150+ clients. Serving the CSRA remotely.