Durham PPC Management

A Durham SaaS company was spending $25K/month on Google Ads. The dashboard showed strong trial signups. After tracking trial-to-paid conversion, 70% of ad-driven trials never upgraded. The agency was optimizing for trials, not paying customers. Expensive demos going nowhere.

SaaS and biotech ads in the Triangle have unique attribution challenges. Free trials that never convert counted as wins. Demo requests from competitors counted as leads. Conference attendees clicking an ad and visiting the site counted as "conversions" in the dashboard. The gap between reported performance and actual revenue impact was enormous.

We rebuilt attribution around paying customers. Trial-to-paid tracking. Demo-to-close tracking. Competitor exclusion lists. Conference traffic excluded from attribution. Real paying-customer ROAS went from 1.4x to 3.8x after 90 days because spend shifted to audiences that actually buy.

GOSH Digital manages paid media for Durham businesses with honest, revenue-grade attribution. 150+ clients. Serving the Triangle remotely.

See How We Would Fix Your Ads15 min. No pitch deck.

4.2x

Avg. ROAS

$23M+

Revenue Driven

150+

Clients Managed

-38%

Avg. CAC Reduction

What we do for Durham brands

Revenue-grade attribution

Paying customers only. Trials and demos filtered.

SaaS targeting

Competitor exclusions. Decision-maker audiences.

Creative testing

Systematic. Technical audiences.

Cross-platform

Google, Meta, LinkedIn coordinated.

Like what you see?

Let's talk about your brand.

How we work

Step 01

Audit

Attribution reality check.

Step 02

Rebuild

Revenue-aligned goals.

Step 03

Test

Audience and creative cycles.

Step 04

Optimize

Revenue drives decisions.

Why Durham brands trust us

Triangle SaaS needs revenue attribution, not trial counting. 150+ clients.

Questions our best clients asked first

How many of your ad-driven trials actually become paying customers?

No pressure. Quick attribution audit.

15 minutes. No pitch deck. Just your data and our honest take.

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