A Baltimore seafood brand was spending $15K/month on ads. The agency couldn't explain where the money went. We can.

The brand shipped premium crab cakes and seafood nationwide — great products, passionate customers. But their Google Ads account was a disaster. Shopping campaigns bidding on irrelevant terms. Meta running to audiences too broad to convert. No negative keywords. No exclusions. And the agency? They sent a monthly report showing "spend" and "clicks" and called it a day. Nobody could answer the simple question: which ads actually drove orders?

This is the problem. It's not that paid media doesn't work. It's that most agencies don't do the hard work of building proper architecture, installing real tracking, and tying every click to a purchase. They manage campaigns. They don't manage profitability.

GOSH Digital does both. We rebuilt the seafood brand's entire ad infrastructure — clean campaign structure, proper exclusions, server-side tracking, systematic creative testing. Within 90 days, CAC dropped 40% and ROAS doubled. Same budget. Completely different results. We manage Google Ads, Meta, and TikTok for Baltimore eCommerce brands who are done accepting mediocre ad performance.