Your Memphis agency says your ROAS is "great." But have you checked it against your actual margins?

Here's what "great ROAS" often looks like when you dig in: 3x on paper. But after COGS, shipping, returns, and the agency fee? You're barely breaking even. The agency celebrates the top-line number. Your bank account tells a different story. And nobody's asking the uncomfortable question — is this ad spend actually profitable after everything is accounted for?

Now imagine this: a team that starts with your unit economics. Knows your margins. Understands your COGS and shipping costs. Sets ROAS targets that tie to actual profit — not vanity numbers. Builds campaign architecture around those targets. Tests creative systematically. And reports in dollars of profit, not top-line revenue.

GOSH Digital manages Google Ads, Meta, and TikTok for Memphis eCommerce brands who want real answers about their ad spend. We start with your margins and work backwards to campaign targets that make sense for your actual business. We've averaged 4.2x ROAS across 150+ clients — and every one of them knows what that means for their bottom line.