A Coastal Bend service company was spending $8K/month on Google Ads. The agency reported a 3x ROAS. We looked at the account — branded terms were driving 45% of reported conversions. People searching the company name were going to be customers anyway. Real new-customer ROAS was 1.6x.

This is the most common problem in paid media. Branded search inflating the numbers. Existing customers counted as new acquisition. Geographic targeting so loose that clicks come from San Antonio and Houston — people who will never drive to Corpus Christi. The dashboard looks profitable. The bank account disagrees.

We rebuilt the account. Branded campaigns separated. Existing customer lists uploaded for exclusion. Geographic targeting tightened to the actual service area plus reasonable drive radius. Negative keywords added for every irrelevant search term bleeding budget. New-customer ROAS climbed to 3.8x because every dollar went toward people who were actually new and actually local.

GOSH Digital manages paid media for Corpus Christi businesses with honest attribution. 150+ clients. Serving the Coastal Bend remotely.