Huntsville PPC Management
A Huntsville tech company was spending $18K/month on Google Ads. Their dashboard showed a 3.5x ROAS. After we audited the account, 40% of conversions were existing customers clicking branded terms. Real new-customer ROAS was 1.8x. They were paying to acquire people they already had.
This happens constantly in the Tennessee Valley. Branded search terms inflating conversion numbers. Existing customers counted as new acquisitions. Geographic targeting so broad that half the clicks come from outside the service area. The dashboard looks healthy while the bank account tells a different story.
We rebuilt the account from scratch. Branded terms separated. Existing customer exclusion lists uploaded weekly. Geographic targeting tightened to actual service radius. Negative keyword lists that would make an engineer proud. New-customer ROAS climbed from 1.8x to 4.1x over 90 days because every dollar went toward people who had never bought before.
GOSH Digital manages paid media for Huntsville businesses with that level of precision. 150+ clients. Serving the Rocket City remotely because ad platforms work the same from anywhere.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Huntsville brands
New-customer attribution
Branded terms separated. Existing customers excluded.
Systematic creative testing
Methodical. Data-driven. Not guessing.
Honest reporting
Revenue reconciled against actual sales.
Cross-platform coordination
Google, Meta, TikTok running together.
How we work
Audit
Attribution and audience quality analysis.
Rebuild
Clean structure. Proper exclusions.
Test
Creative and audience testing cycles.
Optimize
Revenue drives every decision.
Why Huntsville brands trust us
Huntsville businesses deserve ad accounts built with the same precision they bring to everything else. Serving remotely. 150+ clients.
Questions our best clients asked first
Your dashboard ROAS and your real ROAS are probably two different numbers.
No pressure. Let us take a look and show you the gap.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Learn moreReady to grow?
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