Edinburgh PPC Management

Your Edinburgh brand deserves a PPC agency that reports in pounds, not impressions.

You've got a good product. Customers love it when they find it. The problem is that "finding it" costs more every month, and you're not sure which ads are actually driving the sales. Your Google Ads account has campaigns that overlap. Your Meta retargeting hits the same people your prospecting does. Attribution is a mess. And the monthly report from your agency shows lots of activity but not much revenue.

You need a guide who cuts through that noise. Someone who rebuilds your campaign architecture so every ad group has a clear purpose, sets up attribution that traces clicks to actual sales, and runs a creative testing programme that tells you exactly what your audience responds to.

That's what GOSH Digital does. We manage Google Ads, Meta, and TikTok for eCommerce brands who are done wasting money on ads that don't perform. We start by auditing what you have, modelling what's possible, and then executing a strategy that turns ad spend into revenue. Edinburgh's competitive market — tourism, food and drink, fashion, tech — demands every pound of ad spend work harder. We make sure it does.

See How We'd Improve Your Ads15 min. No pitch deck.

4.2x

Avg. ROAS

£18M+

Revenue Driven

150+

Clients Managed

-38%

Avg. CAC Reduction

What we do for Edinburgh brands

Clean campaign architecture

We restructure your ad accounts so campaigns don't overlap, audiences don't cannibalise, and every pound goes where it drives the most revenue.

Structured creative testing

Headlines, images, videos, offers — tested systematically, not randomly. We learn what works fast and scale it before the competition catches on.

Revenue-focused attribution

Server-side tracking, Conversions API, enhanced conversions. We build measurement systems that show real sales, not inflated click-through numbers.

Cross-platform coordination

Google captures intent. Meta builds demand. TikTok drives discovery. We coordinate all three so they amplify each other instead of competing for the same buyer.

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How we work

Step 01

Ad account audit

We review every campaign, ad set, audience, and creative across all platforms. You get a clear picture of where money is being wasted and where opportunity lives.

Step 02

Strategy & architecture rebuild

New campaign structure, clean audiences, proper exclusions, and a creative testing roadmap built around your products, margins, and ROAS targets.

Step 03

Launch with a testing cadence

Campaigns go live with structured experiments. We test methodically, learn fast, and scale winners. No guesswork, no wasted budget.

Step 04

Weekly optimisation, monthly strategy

Bids, audiences, creatives, and budgets optimised every week. Monthly strategy reviews to assess performance and plan the next moves. Continuous improvement.

Why Edinburgh brands trust us

Edinburgh's eCommerce market demands smart ad spend — competition is fierce and CPMs keep rising. We manage paid media for Edinburgh businesses remotely, which means no expensive office overhead passed on to you. Your Google Ads and Meta campaigns don't care where we sit — they care about strategy, structure, and daily optimisation. We bring 150+ clients of proof. GDPR-compliant tracking and consent built into everything.

Questions our best clients asked first

Every pound of ad spend should earn its keep.

Book a free ad account audit and we'll show you exactly where your budget is leaking and how to fix it. No obligation. Just a clear picture of what's possible.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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