Fresno PPC Management
A Central Valley brand hired us after their previous agency delivered a "successful" Q4 — $42K in ad spend, $180K in reported revenue. Actual bank deposits: $97K. Here is what happened.
The agency was using Meta's standard 7-day click, 1-day view attribution. Google was set to 30-day data-driven. Both platforms were claiming credit for the same purchases. Returns were not being subtracted from revenue. And "revenue" included store pickups that would have happened regardless of ads — they just happened to click an ad in the 30 days prior. The $180K "success" was actually $97K against $42K spend. Barely 2.3x actual ROAS — not the 4.3x being reported.
We fixed the measurement first. Honest attribution tied to bank deposits. Then rebuilt campaigns: clean structure, proper exclusions, audiences that did not overlap, and creative testing that actually taught them something. Within 90 days: same budget, real revenue hit $145K. Genuine 3.5x ROAS. Six months later: 4.7x — scaling confidently because the numbers were real.
GOSH Digital manages paid media for Fresno brands who want the truth. Real revenue. Honest attribution. Campaigns structured for profit, not for dashboard screenshots. We serve the Central Valley remotely because ad platforms need daily optimization — not geographic proximity.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Fresno brands
Campaign architecture for profit
Clean structure. No audience overlap. No cannibalization. Every ad group with a clear job and a revenue target.
Creative testing that teaches
Systematic testing of headlines, images, videos, and offers. Structured experiments — not random split tests that waste budget.
Real revenue attribution
Measurement tying clicks to actual bank deposits — not platform-inflated conversion numbers that look good in a slide deck.
Cross-platform coordination
Google for intent. Meta for demand generation. TikTok for discovery. Coordinated for amplification, not competition.
How we work
Audit your ad accounts
Structure, targeting, creative, bidding, attribution. Clear picture of where money is wasted and where opportunity sits.
Rebuild architecture
New structure, clean audiences, exclusions, and a testing roadmap. Built around your margins and ROAS targets.
Launch and test
Campaigns live with structured testing. Methodical variables. Fast learnings. Scale what wins.
Optimize weekly, report in revenue
Bids, audiences, and budgets adjusted on revenue data. Weekly reports in real dollars — not platform fairy tales.
Why Fresno brands trust us
Central Valley businesses are practical about money. So are we. Every report reconciled against reality. We serve Fresno remotely because ad management needs daily attention — and honest measurement needs a team willing to do the math.
Questions our best clients asked first
Curious what your ads really produce?
No pressure. Just a conversation about your accounts, your goals, and whether we are the right fit.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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