An Omaha eCommerce brand was spending $30K/month on ads and thought they were profitable. When we reconciled platform reporting against bank deposits, they were actually losing $4K/month. Nobody had checked.

The problem was not the ads themselves — traffic was coming in, people were buying. The problem was attribution theater. Google reported $85K in monthly revenue. Meta reported $62K. Combined: $147K on $30K spend. Looks incredible. But the bank only showed $78K in total monthly revenue. The gap: both platforms claiming credit for the same purchases, counting view-through conversions as real sales, and using attribution windows generous enough to credit sales that would have happened anyway.

We stripped it back to reality. Actual revenue from actual deposits. Then rebuilt: campaign structure eliminating overlap, audiences separated so platforms amplified instead of competing, creative testing producing actual learnings, and a measurement framework tied to the bank account. Within 90 days: same $30K spend, real revenue up to $126K — genuinely profitable at 4.2x real ROAS.

GOSH Digital manages paid media for Omaha brands who want honest numbers. In a city that respects financial discipline, your ad reporting should hold up to the same scrutiny as your balance sheet. We work remotely because ad platforms are global and daily optimization is what matters.