Naperville PPC Management
A DuPage County professional services firm was spending $15K/month on Google Ads targeting broad keywords. 35% of clicks came from people searching for free services. They were paying premium CPCs to attract bargain hunters.
Naperville CPCs are not cheap — you are competing in the Chicago metro market. But the clicks were going to the wrong people. Broad match keywords matching "free consultation" and "cheap services" searches. No negative keyword lists filtering out price-sensitive audiences. No income-level targeting on Meta. Premium pricing, budget audience.
We rebuilt with affluent audience targeting. Negative keywords excluding price shoppers. Income-level layering on Meta campaigns. Lookalike audiences built from high-LTV existing clients. CPCs stayed similar. Conversion rate doubled because the people clicking were qualified prospects who could afford premium services. ROAS from 1.9x to 4.2x.
GOSH Digital manages paid media for Naperville brands with affluent audience precision. 150+ clients. Serving remotely.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Naperville brands
Affluent targeting
Income-level. High-LTV lookalikes. No bargain hunters.
Creative for premium
Premium positioning. Systematically tested.
Honest attribution
Revenue reconciled.
Cross-platform
Google, Meta, TikTok coordinated.
How we work
Audit
Audience quality analysis.
Rebuild
Affluent targeting. Negative keywords.
Test
Premium creative testing.
Optimize
Revenue drives everything.
Why Naperville brands trust us
DuPage County is affluent. Ad targeting should match. Serving remotely.
Questions our best clients asked first
Premium services need premium audiences, not bargain hunters.
No pressure. Let us check your audience quality.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Learn moreReady to grow?
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