Can Shopify really handle B2B wholesale?

Yes. Shopify B2B is a native feature on Shopify Plus. Company accounts, tiered pricing, minimum orders, payment terms, and custom catalogs — all built in. No third-party app required for core B2B functionality.

Do we need Shopify Plus for B2B?

For native B2B features, yes. If you are on standard Shopify, wholesale apps like Wholesale Club or SparkLayer can provide similar functionality but with less native integration.

Can we run DTC and wholesale on the same Shopify store?

Yes. That is the whole point. One store, one inventory, two channels. DTC customers see retail pricing. Wholesale buyers log in and see their specific pricing. Inventory synchronized in real time.

How do we handle different pricing for different wholesale accounts?

Shopify B2B supports tiered pricing per company or company group. Retailer A sees one price list. Distributor B sees another. Each account can have custom pricing, minimums, and payment terms.

What does a wholesale setup cost?

B2B configuration and portal setup: $5,000-$12,000 depending on number of accounts, pricing complexity, and custom features. Ongoing management included in our Shopify retainers.

eCommerce Wholesale

Your wholesale orders still come in via email and spreadsheets. In 2026, that is not charming — it is expensive.

Before: Wholesale accounts email your team to place orders. Someone manually enters the order into Shopify. Pricing is tracked in a spreadsheet. Minimum orders are enforced by memory. Payment terms are managed in another spreadsheet. Inventory discrepancies happen because wholesale and DTC share the same stock with no visibility. Every order takes 30 minutes of manual work that should take 30 seconds.

Bridge: Shopify can handle B2B wholesale natively now. Tiered pricing per account. Minimum order quantities enforced at checkout. Net 30/60/90 payment terms. Wholesale-exclusive products and pricing. Custom catalogs per account. And it all runs on the same backend as your DTC store — shared inventory, shared fulfillment, unified reporting.

After: Your wholesale buyers log in, see their specific pricing, build their order, and check out — no email, no phone call, no manual entry. Your team spends zero time on order processing and all their time on relationship building. Inventory is synchronized across DTC and wholesale in real time. Payment terms are enforced by the system. And you have complete visibility into wholesale revenue, margins, and buyer behavior.

Book a Wholesale Strategy Call15 min. No pitch deck.

90%

Order Processing Time Saved

150+

Brands Served

$23M+

Revenue Driven

B2B+DTC

One Platform

Manual wholesale is costing more than you think.

Wholesale orders processed via email, phone, and spreadsheets — every order requires manual work
No self-service portal for wholesale buyers to browse, order, and reorder independently
Pricing tracked in spreadsheets that are always out of date
Inventory conflicts between DTC and wholesale because there is no synchronized system
Payment terms managed manually with no automated invoicing or reminders

Every minute your team spends on manual wholesale processing is a minute they are not spending on growing wholesale revenue.

What we do for Global brands

Shopify B2B configuration

Wholesale channel configured with company accounts, tiered pricing, minimum order quantities, and custom catalogs. Buyers see their specific pricing and terms automatically.

Self-service ordering portal

Wholesale buyers log in, browse their catalog, build orders, and check out without involving your team. Reorder from past orders with one click.

Payment terms and invoicing

Net 30, Net 60, Net 90 terms enforced at checkout. Automated invoicing. Payment reminders. All managed through Shopify, not spreadsheets.

Unified inventory management

DTC and wholesale share the same inventory with allocation rules. No overselling. No manual reconciliation. Real-time visibility across both channels.

Like what you see?

Let's talk about your brand.

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How we work

Step 01

Wholesale audit

We review your current wholesale process — how orders come in, how pricing works, how inventory is managed. We identify every inefficiency and automation opportunity.

Step 02

B2B configuration

Shopify B2B channel set up with company accounts, pricing tiers, payment terms, and custom catalogs. Each wholesale account configured with their specific terms.

Step 03

Portal build and training

Ordering portal built, branded, and tested. Wholesale buyers onboarded. Your team trained on managing accounts, pricing, and orders through Shopify admin.

Step 04

Launch and optimize

Portal live. Order processing automated. Monthly review of wholesale metrics — order volume, AOV, buyer retention, and payment collection rates.

Why Global brands trust us

We have built wholesale systems on Shopify for 150+ eCommerce brands. Brands that move from manual wholesale to self-service portals reduce order processing time by 90% and increase wholesale order frequency because buyers can reorder independently.

Questions our best clients asked first

Stop processing wholesale orders by hand

Book a call and we will audit your current wholesale process, show you what Shopify B2B can automate, and outline the setup for a self-service ordering portal.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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