Bangkok's ad costs are rising 20%+ year over year. The brands that win are the ones with a financial model behind every campaign.

CPCs in Thailand are climbing fast as more brands pour money into digital. That means the old approach — throw budget at broad audiences and hope for the best — is getting more expensive every quarter. Without a financial model behind your campaigns, you're just subsidising Meta and Google.

We build paid media from unit economics up. What are your margins by product? What's your AOV? What's a customer worth over 12 months? Those numbers set the target CPA and ROAS. Then every campaign is built to hit those targets — with creative testing, audience refinement, and weekly optimisation.

GOSH Digital manages paid media for 150+ brands. We bring that same rigour to Bangkok eCommerce brands. In a market where costs are rising, the brands with the best data and tightest optimisation win.