Seoul PPC & Paid Media
A K-beauty brand was spending $12K/month on international ads with a 1.3x ROAS. We rebuilt it. Within 60 days: 5.2x.
Their Meta ads showed polished product shots to "beauty enthusiasts, 18-45" in the US. Generic targeting. Generic creative. The ads looked like every other skincare brand on Instagram. Nobody could tell it was Korean — which was the entire selling point.
We rebuilt everything. New creative featuring unboxing videos from American customers reacting to Korean textures and packaging. Ad copy leading with "Korean innovation" and specific ingredient stories. Audience targeting built from their highest-LTV US customers. Google Shopping titles rewritten to include "Korean" and key ingredient terms Americans actually search.
Sixty days: 5.2x ROAS on the same $12K budget. Revenue from paid media quadrupled. Same spend, completely different strategy.
GOSH Digital manages international paid media for Korean brands. We lean into the K-wave. We target Western buyers who already want Korean products. And we build campaigns around what makes your brand distinctly Korean.
4.2x
Avg. ROAS
150+
Clients Served
-34%
Avg. CPA Reduction
$23M+
Revenue Driven
What we do for Seoul brands
K-wave positioning in ads
We lead with what makes your brand Korean — innovation, ingredients, design, cultural cachet. That's the differentiator Western buyers respond to.
Market-specific campaigns
US, UK, Australia — separate campaigns per market with local audiences, messaging, and budget allocation.
UGC from Western customers
Reaction videos, texture demos, before/afters from American and European buyers. Authentic content that outperforms polished product shots.
Weekly optimisation
Bids, audiences, creative — adjusted weekly per market. Revenue-based decisions, not vanity metrics.
How we work
Audit international campaigns
Structure, targeting, creative, tracking reviewed. Report on waste and opportunity by market.
Model the media plan
Target CPA, ROAS by market, budget allocation — modelled from margins and LTV before spending.
Launch with K-wave creative
Market-specific campaigns leading with Korean brand positioning. UGC, ingredient stories, cultural cachet.
Optimise weekly by market
Revenue, ROAS, CPA per market. Winners scaled. Underperformers cut. Weekly.
Why Seoul brands trust us
Korean brands have a built-in advantage in Western paid media: the K-wave creates organic demand. We build ad campaigns that ride that wave — leaning into Korean positioning rather than hiding it. That differentiation drives higher CTR, lower CPA, and better ROAS.
Questions our best clients asked first
Your Korean brand has an unfair advantage in Western markets. Let's use it.
Free PPC audit of your international campaigns. Where the budget's being wasted and where the high-return opportunities are.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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