Manila PPC & Paid Media
A Manila fashion brand was boosting posts for PHP 50K/month with zero tracking. We rebuilt their paid media. Within 60 days: 3.8x ROAS.
They had 200K Instagram followers. Great brand. Products people loved. But their "paid media strategy" was boosting top-performing posts and running occasional promotions on Facebook. No conversion tracking. No audience segmentation. No creative testing. No idea what was working — just likes and comments that felt good but didn't pay the bills.
We set up proper conversion tracking, built campaign structure from scratch, created lookalike audiences from their best customers, and launched creative tests with UGC from real buyers. Same budget, completely different approach.
Sixty days: 3.8x ROAS. Cost per purchase dropped 55%. Revenue from paid media tripled. They could finally see which peso drove which sale.
GOSH Digital manages paid media for 150+ brands. Filipino eCommerce is growing 25%+ annually — and the brands with real paid media infrastructure will capture the most market share.
4.2x
Avg. ROAS
150+
Clients Served
-34%
Avg. CPA Reduction
$23M+
Revenue Driven
What we do for Manila brands
Proper campaign structure
Not boosted posts. Real campaigns with objectives, audiences, creative, and tracking.
Full-funnel
Prospecting, consideration, retargeting. Each stage with purpose.
Creative testing
UGC, product shots, video — tested against purchases. Scale what sells.
Weekly optimisation
Bids, audiences, creative adjusted weekly. Not monthly.
How we work
Audit
Current campaigns (or lack thereof) reviewed. Tracking verified. Opportunities mapped.
Build properly
Campaign structure, audiences, tracking, creative — built right from day one.
Launch and test
Structured tests. Data decides what scales.
Optimise weekly
Revenue reporting. Weekly adjustments. Compounding results.
Why Manila brands trust us
The Philippines has some of the highest social media usage rates in the world. Filipino consumers live on Facebook and Instagram. That's a massive advantage for brands with proper paid media — but only if you have real campaign structure, not just boosted posts.
Questions our best clients asked first
Stop boosting posts. Start building real paid media.
Free PPC audit. What a proper campaign structure would do for your revenue.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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